Brand Signal · Sub-capability

DNS Posture Signals

How many active DNS signals a lookalike candidate has. A domain with valid MX + DMARC + A record is prepping a phishing email — it's not a parking domain. Weighs heavily in the score.

Capabilities

Multi-signal check

Cross-check of registered + has_mx + has_dmarc + a_record + has_https. More active signals = more likely operational phishing kit.

Critical MX check

Domain with MX configured = capable of receiving email = prepping inbound phishing (collecting submitted credentials). High weight in score.

DMARC posture

If the lookalike has valid DMARC, it is playing professional. Less likely fast takedown. Score goes up.

A record + HTTPS

Active server with HTTPS cert = phishing landing set up. Without it = maybe just passive squatting.

Detected changes

If a candidate goes from 0 signals to 4 in 24h, it is a campaign being prepped. Priority alert + automatic rescore.

Signal history

We track which signals the candidate activated and when. Useful for abuse complaints + take-down justification.